The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 25, 2003
Filed:
Aug. 04, 1999
Charles Kawasaki, Portland, OR (US);
Microsoft Corporation, Redmond, WA (US);
Abstract
A method and system of this invention that provides for profiling a user of the Internet according to predefined categories of interest is described herein. This invention includes scanning content information of an Internet user to generate unknown data and processing unknown data to determine its relevance to predefined categories of interest. This relevance is indicated in a matching rating system, analyzing attributes such as length of time reviewing content information, frequency of encounter, recency, strength and closeness. With comparisons such as these, this invention generates a match of the unknown data with the predefined categories to form a profile of the user that may ultimately be used to target offers to users based upon the profile.