The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 07, 2003
Filed:
Jul. 08, 1999
Stacy Haitsuka, Los Angeles, CA (US);
Ronald Burr, Agoura, CA (US);
Harold MacKenzie, Los Angeles, CA (US);
Marwan Zebian, Agoura, CA (US);
Terry Warren, Santa Ana, CA (US);
Shane Blaser, Moorpark, CA (US);
Net Zero, Inc., Westlake Village, CA (US);
Abstract
Methods and apparatus for monitoring the on-line activities of an on-line user are disclosed. Information regarding the user's activities are used as a basis for targeting advertisements to the user. Monitoring is performed by a client monitoring application, which performs monitoring without intruding on the user's activities. In monitoring, URLs in the address bar of the browser application are obtained by the client monitoring application, or the stream of URLs transmitted by the browser application are obtained by the client monitoring application, or information in displayed web pages is obtained by the client monitoring application.