The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 19, 2002
Filed:
Mar. 01, 2000
Andrew Martin Lawrence, Tempe, AZ (US);
Mark Steven Ramsey, Colleyville, TX (US);
David Alec Selby, Hampshire, GB;
Vincent Philip Thomas, Severna Park, MD (US);
International Business Machines Corporation, Armonk, NY (US);
Abstract
A technique for enhanced data mining of large scale relational databases is described. User defined functions (UDF) are created by a user and distributed by a managing node of a database to each node of the database. Upon the issuance of a prespecified SQL command, the UDF is executed by each node relative to the data controlled by each node. Specifically, targeted tuples in the data controlled by each node are scored based on criteria contained in the UDF. A new data field is added to each target tuple, and the score is placed therein. The score is then used to determine whether, for example, a customer which is represented by the tuple should be included in an advertising campaign or to tailor a mailing to a customer based on the score contained in the new data field.