The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 05, 2002
Filed:
Apr. 28, 1999
Jeffrey Bruce Lotspiech, San Jose, CA (US);
Robert John Tasman Morris, Ridgefield, CT (US);
International Business Machines Corporation, Armonk, NY (US);
Abstract
A method and system for client/server communications in which stored user information controls revealed and delivered information. A client system is Communicatively coupled to a server through an intermediate system, which acts as a persona module. User information about a user on the client system is stored on the client system. Information about advertising information is stored on the server. The intermediate system receives information about user information from the client system and information about advertising information from the server. The intermediate system acts as a user's agent to filter out irrelevant advertisement material. The intermediate system can also function to customize the advertisements received by the client system from the server, but not returning information about the user's interest or preferences to the server. A user's privacy may be further protected if the information returned to a server is at least partially untruthful.