The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 29, 2002
Filed:
Sep. 11, 1998
William Girard McCollom, Fort Collins, CO (US);
Robert King Ables, Drake, CO (US);
Jacqueline Ann Bray, Fort Collins, CO (US);
Carolyn Soberalske Cotten, Hotchkiss, CO (US);
Martin Robert Fink, Fort Collins, CO (US);
Shane Douglas Meyer, Windsor, CO (US);
Silvi Kiisk Steigerwald, Fort Collins, CO (US);
Hewlett-Packard, Palo Alto, CA (US);
Abstract
An apparatus and method provide privacy for the consumer identity and protects information concerning advertisements accessed by the consumer while still providing marketing and demographic statistics to the merchant regarding those advertisement accesses. A consumer user interface provides the consumer easy control over what advertisements the consumer is receiving and allows the consumer to easily subscribe and unsubscribe from advertisements from either particular merchants or categories of products and services. A commerce server receives the request for services from the consumer user interface program and provides the requested advertisements from specific merchants or from selected categories.