The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 01, 2002
Filed:
Jul. 21, 1998
Ioannis A. Korilis, New York, NY (US);
Yuval Shavitt, Marlboro, NJ (US);
Lucent Technologies Inc., Murray Hill, NJ (US);
Abstract
A game has been designed to lure computer users to websites established by companies participating in the game. The participating companies advertise their products and/or services on the websites. The object of the game is to locate and procure a specified icon hidden at each of the websites. In accordance with the invention, the specified icon may assume one of three states, e.g., green, red and yellow states in that order. The three states vary with time and cycle themselves. A user is able to procure and click on a located icon only when it is in a green state, manifest by its green color. A red state of the icon indicates that the green state has just ended, and a yellow state of the icon indicates that the green state is imminent. Thus, in the course of playing the game, a user is likely to revisit or linger at a website whose icon is in a red or yellow state. As a result, such a user spends time on the website and may learn about its advertised products and/or services, thereby helping realize the advertising purpose of the website.