Method and apparatus for delivering electronic advocacy messages

Abstract

A method of operating an advocacy network is provided. One or more users are selected based on information in a user database containing, for example, demographic or psychographic information about users as well as information identifying a representative associated with each user, such as a home address. An advocacy message is sent to a user through a first communication network, such as by sending an advocacy message associated with an e-mail message. The advocacy message may include a portion that lets the user generate an indication, such as by clicking on a portion of a computer screen. When an indication is received, a response message is sent to the representative associated with the user. The response message includes information about the user, such as the user's name and home address, and may be sent at a pre-determined time along with response messages from other users. The response message may be an e-mail message, a facsimile message, a printed letter or a telephone call. The user can also provide answers to survey questions and/or grant permission to have his or her contact information provided to an advocacy party.