The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 23, 2001
Filed:
Mar. 21, 2000
Lurng-Kuo Liu, White Plains, NY (US);
Jai Prakash Menon, Croton-on-Hudson, NY (US);
James S. Lipscomb, Yorktown Heights, NY (US);
Jeane Chen, Chappaqua, NY (US);
Liang-Jie Zhang, Hawthorne, NY (US);
International Business Machines Corporation, Armonk, NY (US);
Abstract
An improved method and apparatus are disclosed for selectively inserting interactive content into a live TV or recorded broadcasting presentation and tracking the usage of the inserted content by end user viewers of the presentation. The method and apparatus enable operators to watch the live audiovisual programming feed, view and navigate product lists from e-commerce servers, control the insertion of interactive content into the audiovisual programming, monitor the content insertion status, and track the usage by client viewers of the inserted content in real time. It is especially useful for interactive e-commerce applications.