The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Mar. 27, 2001

Filed:

Oct. 30, 1998
Applicant:
Inventors:

Jill E. Barad, Los Angeles, CA (US);

Jeanette Corcuera, Boston, MA (US);

Greg Vineyard, Los Angeles, CA (US);

Darian Pasterski, Palos Verdes Estates, CA (US);

Joe Scully, Manhattan Beach, CA (US);

John Watson, Placentia, CA (US);

Roy Kaneshiro, San Pedro, CA (US);

Brian Channell, Redondo Beach, CA (US);

Jean Chu, San Gabriel, CA (US);

Nancie Martin, Culver City, CA (US);

Simon Cheung Shu Keun, Hong Kong, CN;

Li Tak Chee, Hong Kong, CN;

Assignee:

Mattel, Inc., El Segundo, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
A63H 3/00 ;
U.S. Cl.
CPC ...
A63H 3/00 ;
Abstract

A personalized toy and a method for marketing a toy through the use of computer screen images, and of manufacturing a personalized toy. The personalized toy is manufactured as ordered by a customer. Several different configurations of components that may be assembled as part of a finished toy are provided. Computer screen images of the different configurations of at least one of the components are displayed on a computer, and a customer viewing the displayed images is allowed to record a selected configuration of component, to be assembled as part of the personalized toy. A representational image of the toy incorporating the selected configuration may be displayed.


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