The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 17, 2000
Filed:
Nov. 14, 1997
Michael A Lazarus, Del Mar, CA (US);
William R Caid, San Diego, CA (US);
Richard S Pugh, Poway, CA (US);
Bradley D Kindig, Poway, CA (US);
Gerald S Russell, San Diego, CA (US);
Kenneth B Brown, San Diego, CA (US);
Ted E Dunning, San Diego, CA (US);
Joel L Carleton, San Diego, CA (US);
Aptex Software, Inc., San Diego, CA (US);
Abstract
A system and method for selecting and presenting personally targeted entities such as advertising, coupons, products and information content, based on tracking observed behavior on a user-by-user basis and utilizing an adaptive vector space representation for both information and behavior. The system matches users to entities in a manner that improves with increased operation and observation of user behavior. User behavior and entities (ads, coupons, products) and information (text) are all represented as content vectors in a unified vector space. The system is based on an information representation called content vectors that utilizes a constrained self organization learning technique to learn the relationships between symbols (typically words in unstructured text). Users and entities are each represented as content vectors.