The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 20, 2000
Filed:
Nov. 05, 1997
David L Kaehler, Greensboro, NC (US);
Joseph D Long, Greensboro, NC (US);
Marconi Commerce Systems Inc., Greensboro, NC (US);
Abstract
A fuel dispenser includes fuel delivery components located in a service station, a card reader for reading customer credit or debit cards, a customer data input mechanism, and a video infeed line for infeeding a video signal including advertising of a product available for sale at the service station and data about the advertisement in a closed-captioning portion of the video signal. The dispenser also includes a video display screen arranged to receive the video signal and display the advertisement as a visible video program, a memory of information about products that may be advertised, and a data controller adapted to control data for the card reader and capable of reading data from the closed-captioning portion of the video program for use in a manner independent of affecting the way the visible video program is displayed. The data may, for example be used to count the number of times a particular video program is shown; trigger a product price display on the video display screen from the memory when an advertisement of a selected product is being displayed, or indicate data input options to enable the customer to purchase the advertised product.