Electronic shelf label mounting system

Abstract

An electronic shelf label mounting system which protects an electronic shelf label from damage. The mounting system includes a rail having rounded top and bottom surfaces and a channel containing an electronic display module. In the preferred embodiment, the channel is wider than the electronic display module. A cover protects the electronic display module from damage from causes such as contact with shopping carts. A hinge member pivotally couples the cover to the rail. In a second embodiment, the cover is hingeless. The preferred embodiment further includes wireless electrical connections between the electronic display module and the rail, including power and signal connections, and ground connections at a location sufficient to minimize static discharge between the ground connections and the power and signal connections. The preferred embodiment also includes a downwardly biased flexible locking pawl for locking the electronic display module in the channel which engages a groove within the channel. The pawl is raised by a key which is inserted into an inverted channel adjacent the lower surface of the electronic display module, the upper surface of the inverted channel being the lower surface of the flexible locking pawl. Another embodiment includes more than one locking pawl.