Liquid-crystal display device and driving method thereof

Abstract

A liquid crystal device comprises plural pixel electrodes arranged in a matrix form, a common electrodes facing the pixel electrodes, a liquid crystal layer sandwiched therebetween, and plural switches to drive the respective pixel electrodes. A reflectivity or transmittance of the liquid crystal varies according to a first state where a direction of a normal to each of the liquid crystal is the same, a second state where the above direction of the normal is at random, and a third state where a spiral structure of the liquid crystal is untied, and has a hysteresis characteristics with respect to an applied voltage including an insensitive voltage region where a reflectivity or transmission state is not determined by the applied voltage. The device has an operation such that the applied voltage is brought into the insensitive voltage region, after a display signal is written into the pixel electrode, to hold the display state.