Pick-up truck utility hook system

Abstract

A utility hook for a pick-up truck is provided. Every Pick-up truck has some sort of bed or cargo carrying area. Typically, the bed is bound by sidewalls that include a vertical exterior wall, a horizontal top portion and a short overhang section. The preferred embodiment of the present invention provides for a base disposed below and attached to the horizontal top portion and between the vertical exterior wall and the short vertical overhang. An attachment structure is pivotally attached to the base via a pivot pin. Attachment structure includes an orientation section and a cargo engagement section disposed on opposite side of the pivot pin. The attachment structure is capable of pivoting such that it is disposed vertically above a plane formed perpendicular to the bottom edge of the short vertical overhang. A stop is also provided to contact the orientation section in order to hold the attachment structure in a defined orientation with respect to said base. The attachment structure is capable of holding grocery bags, packages, tie down straps, cargo nets, and the like.