The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 07, 2000
Filed:
May. 14, 1997
Franklin Servan-Scheiber, New York, NY (US);
Andrew M Proehl, New York, NY (US);
Sony Corporation, Tokyo, JP;
Sony Electronics, Inc., Park Ridge, NJ (US);
Abstract
Advertisments are displayed in zoomable content data by fading in and then fading out advertisements between respective zoom levels at which different content data are provided. When first content data is displayed at a first zoom level and a zoom request is received from a user, a portion of the first content data is zoomed in on at which time an advertisement is faded in. As the advertisement fully fades in, the first content data fully fades out and upon continued receipt of the zoom request, the adverisement is zoomed in on at which time second content data fades in. Advertisements also are provided during panning of pannable content data in which an advertisement fades in and then fades out at particular panning levels of the content data.