The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 29, 2000
Filed:
Sep. 06, 1997
Arthur Reginald Greef, Valhalla, NY (US);
John F Shumacher, White Plains, NY (US);
Darko Hrelic, Bridgewater, CT (US);
International Business Machines Corporation, Armonk, NY (US);
Abstract
This invention relates to an electronic commerce software catalog system and a method of use. This electronic catalog system is specifically designed to provide the electronic shoppers with a customer-centric, virtual shopping experience by first facilitating the creation of customer-personas and their catalog-content affinities by a 'Sales Representative', secondly facilitating the persona-association based configuration of a 'Customer-Actor', by the actual 'Shopper'. Thirdly, the shopper selects an 'on-the-desktop' computer directed 'Sales-Advisor', that generates advice on catalog navigation, product applications and product function that is tuned to the proxy customer's configured personality and specific needs.