Sleeve style bottle carton

Abstract

A sleeve style carton for a bottle matrix where the bottles may be either of the short neck type or the long neck type. The carton includes body corner flaps that are wrapped around the bodies of the corner bottles of the matrix. Preferably each body corner flap is of a height not substantially greater than the height of a bottle's label and is positioned so as to substantially overlie that corner bottle's label when the carton is filled with the bottle matrix. This allows label indicia to be provided on each body corner flap that simulates that portion of the bottle's label indicia visible when the bottle's label is viewed on the bottle in front plan view, thereby making it appear to a casual observer that the bottle's label itself is being viewed in front plan view when the bottle matrix is in the carton regardless of the rotational position of the corner bottles relative to the matrix. The carton also includes head corner flaps that are wrapped around the heads of the corner bottles of the matrix, in preferred form the head corner flaps and head end flap panels on the one hand, and body corner flaps and floor end flap panels on the other hand, being configured and located so as to define a window at each end of the carton that extends across the entire width of the carton and through which the end bottles' neck and shoulder portions can be seen when the carton is viewed in end elevation view.