The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 22, 1998
Filed:
Jul. 12, 1995
David J Leroy, Tucson, AZ (US);
Other;
Abstract
A system and method are provided for monitoring and analyzing audience response to a broadcast promotion. The specific embodiment for fund-raising campaigns for public television stations is addressed, wherein the taking of pledges over the telephone is automated, the response data entered directly into a computer with the use of scripted screens. The effectiveness of segments of the campaign is calculated by correlating the response data, including the number of telephone calls received, with each promotion segment. Additional methods of manipulating and displaying response data are also disclosed, including the use of demographic and audience ratings to provide an indication of the effectiveness of a promotion segment.