Pivotable display and dispensing apparatus

Abstract

Apparatus for either display, or for both display and dispensing, is mounted to shelf tag molding directs customer attention to a featured item in a store as customers approach the area of a shelf on which the item can be found. The apparatus comprises a frame that is pivotally mounted into a bracket assembly which is rigidly secured to the shelf tag molding. The frame holds on either side of its surfaces, promotional material that presents a message to the approaching customers. The apparatus includes biasing springs which position the frame in a steady state location that is normal to the shelf tag molding. Whenever the frame is deflected from its steady state location by, for example, a customer or a shopping cart moving past and striking it, the biasing springs automatically return the frame to its steady state location. This ensures that the advertising message appearing on the promotional materials continually remains in direct view of approaching customers. The display apparatus receives two advertising placards for presentation to approaching customers. The display and dispensing apparatus includes a removable top cover for bulk loading of promotional material within the apparatus. Finger-receiving openings formed adjacent the outer bottom corner of the frame facilitate dispensing of the outer sheet of promotional material to a customer.