Artificial intelligence based room personalized demand model

Abstract

Embodiments model demand and pricing for hotel rooms. Embodiments receive historical data regarding a plurality of previous guests, the historical data including a plurality of attributes including guest attributes, travel attributes and external factors attributes. Embodiments generate a plurality of distinct clusters based the plurality of attributes using machine learning soft clustering and segment each of the previous guests into one or more of the distinct clusters. Embodiments build a model for each of the distinct clusters, the model predicting a probability of a guest selecting a certain room category and including a plurality of variables corresponding to the attributes. Embodiments eliminate insignificant variables of the models and estimate model parameters of the models, the model parameters including coefficients corresponding to the variables. Embodiments determine optimal pricing of the hotel rooms using the model parameters and a personalized pricing algorithm.