Systems and methods to define a creative asset for presentation with streaming video content through different versions of a streaming video player application

Abstract

Systems and method to generate creative asset files for rendering creative assets with streaming video content through different versions of a streaming video player application. Exemplary implementations may: receive an arrangement of items of content for a creative asset, determine a creative asset specification that conveys the arrangement of the items of content, analyze the creative asset specification to verify that the creative asset specification is compliant with a player-compliant schema for encoding media, generate a creative asset file that facilitates rendering of the creative asset by the different versions of the streaming video player application for presentation with streaming video, generate multiple renderings of the creative asset from the creative asset file that reflect expected renderings to be generated by the different versions of the streaming video player application, effectuate presentation of the multiple renderings through the design user interface, or other exemplary implementations.