Contextual tags for supplemental content insertion

Abstract

In some embodiments, a method determines a prediction network that is trained to map a contextual taxonomy to a standard taxonomy. An indication of a break that is going to be experienced during playback of an instance of main content is received. A client device is playing back the instance of main content. The method determines a set of contextual tags based on content associated with the break in the instance of main content. The prediction network maps the set of contextual tags to a set of standard tags from the standard taxonomy. The method determines an instance of supplemental content based on the set of standard tags. The information to insert the instance of supplemental content in the break during a playback of the instance of main content is provided to the client device.