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The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Patent No.:

US 12771907 B1

PDFFull Text
Date of Patent:
Oct. 20, 2026

Filed:

Nov. 14, 2024

Hdmi customized ad insertion

Applicant:

Roku, Inc., San Jose, CA (US);

Inventors:

Purushottam Narayana, Milpitas, CA (US);

Andre Goddard Rosa, Leander, TX (US);

Assignee:

Roku, Inc., San Jose, CA (US);

Attorney:

STERNE, KESSLER, GOLDSTEIN & FOX P.L.L.C.

Primary Examiner:

Timothy R Newlin

Int. Cl.
CPC ...
H04N 21/45 (2011.01); G06V 20/40 (2022.01); H04N 21/431 (2011.01); H04N 21/4363 (2011.01); H04N 21/44 (2011.01); H04N 21/458 (2011.01); H04N 21/81 (2011.01);
U.S. Cl.
CPC ...
H04N 21/458 (2013.01); G06V 20/44 (2022.01); G06V 20/48 (2022.01); H04N 21/4312 (2013.01); H04N 21/43635 (2013.01); H04N 21/44008 (2013.01); H04N 21/812 (2013.01); G06V 2201/10 (2022.01);
Abstract

Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for ad insertion by a display device coupled to a media device via a high-definition media interface (HDMI) connection, where the media device provides media content and/or a control signal. When the media device pauses the media content, the display device can determine that a pause event has occurred and insert an ad shown on the display device. Further, some embodiments include determining the context and/or content of the media content that is paused, and determining an ad that is customized to the determined context and/or content to be displayed on the display device. In some embodiments, the display device can determine additional information from the control signal that may also be used to determine the ad to be displayed on the display device.

Find Patent Forward Citations

Narayana, Purushottam. (2026). Hdmi customized ad insertion (U.S. Patent No. 12771907). U.S. Patent and Trademark Office. https://idiyas.com/patent/badge/12771907

Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile

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