Measuring and using interactivity in video conferencing

Abstract

Measuring and using interactivity in video conferencing can include identifying two or more client devices to be added to the video conference and establishing the video conference with the two client devices. Medica content can be generated, exchanged, and received via a video conferencing service, and quality of experience metric data associated with the video conference can be obtained. The quality of experience metric data can define interactivity associated with the video conference based on observable behavior associated with the video conference. Based on the quality of experience metric data, a projected quality of experience can be compared to a defined quality of experience measure, and if the projected quality of experience does not satisfy the defined quality of experience measure, a change to improve the projected quality of experience can be determined and a command can be generated and sent to cause a recipient to make the change.