System, method, and non-transitory computer readable medium for generating electronic communications using transformer-based sequential and real-time top in type models

Abstract

Systems and methods for automatically generating electronic communications including relevant content elements are disclosed. A request to generate an electronic communication including a user identifier and a prior interaction is received. A hybrid sequential model is implemented to generate a set of hybrid sequential element recommendations selected from a catalog of items. The hybrid sequential model includes a sequential sub-model to select a set of sequential elements and a re-ranking sub-model to re-rank the sequential elements to generate the hybrid sequential elements. An affinity model is implemented to generate affinity element recommendations and a set of relevant content elements including at least one of the set of hybrid sequential element recommendations and at least one of the set of affinity element recommendations is generated. The electronic communication is generated including the set of relevant content elements and is transmitted to a user device associated with the user identifier.