System initiating creation of dynamic graphical user interfaces

Abstract

Systems and methods receive labeled action data of a user that would trigger customization of the standardized layout, wherein the labeled action data is labeled using (i) a classification method that incorporates third-party coding and (ii) one or more user inputs indicating the user's preferred action-based outcomes and is used for customizing the standardized layout. Existing selectable options for generating a customized GUI comprising a prioritization list are ascertained from user data of the user's profile, the customized GUI being different from the standardized layout. The prioritization list is generated according to rule(s) for derived benefits available to the user via use of each of the existing selectable options, the one or more benefits being derived, at least in part, by third-party databases and prior user actions. An update to the standardized layout that triggers display of the customized GUI is transmitted, via a network, to a user device.