The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Sep. 29, 2026

Filed:

Nov. 01, 2024
Applicant:

Sling Tv L.l.c., Englewood, CO (US);

Inventor:

Robert Drew Major, Orem, UT (US);

Assignee:

Sling TV L.L.C., Englewood, CO (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/262 (2011.01); G06Q 30/0272 (2023.01); H04H 60/37 (2008.01); H04N 21/234 (2011.01);
U.S. Cl.
CPC ...
H04N 21/26241 (2013.01); G06Q 30/0272 (2013.01); H04H 60/372 (2013.01); H04H 60/375 (2013.01); H04N 21/23424 (2013.01);
Abstract

Systems, devices, and automated processes are described to automatically replace digital advertisements, for example swapping wasted ad slots in a media program. Systems and automated processes may provide identifiers describing advertisements to a playback device, receive an identifier from the playback device indicating an encountered advertisement, determine saturation of the playback device based on the received identifier, replace the identified advertisement. Replacing the identified advertisement may include identifying an advertiser corresponding to the identified advertisement, identifying a different advertiser and a replacement advertisement corresponding to the different advertiser, and transmitting an identifier for the replacement advertisement to the playback device.


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