The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Sep. 29, 2026

Filed:

Mar. 07, 2025
Applicant:

Microsoft Technology Licensing, Llc, Redmond, WA (US);

Inventors:

Albert Hwang, Prosper, TX (US);

Xiaowen Zhang, San Francisco, CA (US);

Mingyang Hu, San Francisco, CA (US);

Sudhanshu Arora, Fremont, CA (US);

Lingqian Wei, Sunnyvale, CA (US);

Assignee:
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 16/90 (2019.01); G06F 16/9035 (2019.01); G06F 16/9535 (2019.01);
U.S. Cl.
CPC ...
G06F 16/9535 (2019.01); G06F 16/9035 (2019.01);
Abstract

Machine learning (ML) and probabilistic techniques for identification and content delivery are described. A method comprises receiving, by a content delivery server, a request from a web server for content. The server then determines a set of user-probability pairs, each pair including a predicted user identifier and a probability that the predicted user identifier is associated with the request from the web server. The method further includes applying an objective function to the set of user-probability pairs to select one of the user identifiers with a corresponding candidate user profile. Based on the selected user identifier, a content item is selected for delivery to the web server.


Find Patent Forward Citations

Hwang, Albert. (2026). Techniques for probabilistic identification for content delivery (U.S. Patent No. 12748813). U.S. Patent and Trademark Office. https://idiyas.com/patent/badge/12748813

Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile

Loading…