The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 22, 2026
Filed:
Sep. 23, 2022
Amazon Technologies, Inc., Seattle, WA (US);
Behrooz Omidvar Tehrani, Santa Clara, CA (US);
Hungjen Wang, Scarsdale, NY (US);
Vykunth Ashok, Bellevue, WA (US);
Kirtan Modi, Seattle, WA (US);
Amazon Technologies, Inc., Seattle, WA (US);
Abstract
A system receives a request for content insertion in a web page for presentation at a device. The request includes contextual information about web traffic between the device and a web server, and the request excludes an identifier of a user of the device. The system associates the request with a cohort that represents a set of previous content insertion requests and characterized by a set of attribute values. The system determines a property of the cohort. The property indicates a count of previously presented content or a decision regarding blocking a future insertion of the content. The system determines that the content can be inserted in the web page. The system sends to the web server in response to the request, an indication to insert the content in the web page. The indication causes the content to be shown in the web page upon presentation at the device.