The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 01, 2026
Filed:
Mar. 14, 2023
International Business Machines Corporation, Armonk, NY (US);
Paul R. Bastide, Ashland, MA (US);
Robert E. Loredo, North Miami Beach, FL (US);
Matthew E. Broomhall, Goffstown, NH (US);
International Business Machines Corporation, Armonk, NY (US);
Abstract
In an approach to improve enhancing advertising effectiveness in a virtual environment, embodiments identify placement context for an identified advertisement in a predetermined area in a virtual world based on received advertisements, visual data from a user, identified contextual data, and the identified objects in the predetermined area. Further, embodiments associate the advertisement and the placement context with a priming event or an object, wherein the object is an object associated with the advertisement, and select, for the user in the virtual world, a timing and position of the priming event or the object in a presentation window. Additionally, embodiments present, by a client computer through a user interface, the priming event or the object when the user is within the presentation window.