The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 25, 2026
Filed:
Nov. 03, 2023
Comcast Cable Communications, Llc, Philadelphia, PA (US);
Julianne Samuelson, Franktown, CO (US);
Comcast Cable Communications, LLC, Philadelphia, PA (US);
Abstract
Systems and methods presented herein provide for intelligent routing of requests for insertion of advertisements into content. A network element, communicatively coupled to content distributors and to advertisement decision servers (ADSs), is operable to receive a first set of requests from a first of the content distributors for advertisements to be inserted into content provided by the first content distributor, detect, in the requests, Personally Identifiable Information (PII) of subscribers of the first content distributor requesting the content; based in part on the PII of the subscribers, identify one or more audience segments to which the subscribers belong, remove the PII of the requests to anonymize the requests, transfer the anonymized requests with the audience segments to a first of the ADSs, receive advertisements from the first ADS for placement into the content of the first content distributor, and direct the first content distributor to insert the advertisements into the requested content.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile