The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 11, 2026
Filed:
Dec. 08, 2023
Twilio Inc., Francisco, CA (US);
Nathanael Thompson, San Francisco, CA (US);
David Zuluaga, San Francisco, CA (US);
Ami Gandhi, San Francisco, CA (US);
Twilio Inc., San Francisco, CA (US);
Abstract
Described herein are techniques for conducting an automated marketing campaign that provides for branching conditions. Accordingly, the marketing campaign is defined such that a contact who is scheduled to receive messages as part of the campaign will receive specific messages depending upon the contact group of which the contact is a member. Therefore, the conditional branching is achieved via contact record updating service that iteratively updates various contact groups by executing predefined contact grouping queries. As the contact record updating service is integrated with a customer data platform, branching conditions can be specified at a granular level based on very specific event data—for example, such as when a customer interacts with various user interface elements of an application, or concludes a purchase transaction with an e-commerce shopping cart, and so forth.