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The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Patent No.:

US 12704942 B1

PDFFull Text
Date of Patent:
Aug. 11, 2026

Filed:

Jun. 07, 2023

Mapping content to interests for items provided via a network resource

Applicant:

Amazon Technologies, Inc., Seattle, WA (US);

Inventors:

Ankit Sirmorya, Bothell, WA (US);

Joseph Michael Pontone, Jersey City, NJ (US);

Sanjeev Jain, Redmond, WA (US);

Sneha Endait, Irvine, CA (US);

Assignee:

Amazon Technologies, Inc., Seattle, WA (US);

Attorney:

Kilpatrick Townsend & Stockton LLP

Primary Examiner:

Patrick F Riegler

Int. Cl.
CPC ...
G06F 3/0483 (2013.01); G06F 3/04842 (2022.01); G06F 9/451 (2018.01); G06F 16/2457 (2019.01); G06F 16/9535 (2019.01); G06F 40/134 (2020.01); G06V 10/764 (2022.01); G06Q 30/0601 (2023.01);
U.S. Cl.
CPC ...
G06F 3/0483 (2013.01); G06F 3/04842 (2013.01); G06F 9/451 (2018.02); G06F 16/24578 (2019.01); G06F 16/9535 (2019.01); G06F 40/134 (2020.01); G06V 10/764 (2022.01); G06Q 30/0631 (2013.01); G06V 2201/10 (2022.01);
Abstract

Techniques described herein relate to mapping content to interests for items provided via a network document. In an example, a computer system includes, in code of a first network document that presents media content, a link to a second network document that presents information about an interest. The first link is included in the code based on an association between the media content and the interest. The computer system sends, to a user device, the code causing the user device to present the first network document and the first link. The computer system receives, from the user device, a request for the second network document and sends, to the user device, code of the second network document including a second link to a third network document that presents information about an item. The second link is included in the code based on an association between the item and the interest.

Find Patent Forward Citations

Sirmorya, Ankit. (2026). Mapping content to interests for items provided via a network resource (U.S. Patent No. 12704942). U.S. Patent and Trademark Office. https://idiyas.com/patent/badge/12704942

Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile

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