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The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Patent No.:

US 12694425 B1

PDFFull Text
Date of Patent:
Jul. 28, 2026

Filed:

Sep. 15, 2023

System and method for improving conversion rate prediction via self-supervised pretraining in online advertising

Applicant:

Yahoo Assets Llc, New York, NY (US);

Inventors:

Alex Shtoff, Haifa, IL;

Ariel Raviv, Haifa, IL;

Yohay Kaplan, Haifa, IL;

Assignee:

YAHOO ASSETS LLC, New York, NY (US);

Attorney:

Venable LLP

Primary Examiner:

Allan J Woodworth, II

Int. Cl.
CPC ...
G06Q 30/0242 (2023.01); G06N 5/022 (2023.01); G06Q 30/0202 (2023.01); G06Q 30/0241 (2023.01); G06Q 30/0273 (2023.01);
U.S. Cl.
CPC ...
G06Q 30/0246 (2013.01); G06N 5/022 (2013.01); G06Q 30/0202 (2013.01); G06Q 30/0275 (2013.01); G06Q 30/0277 (2013.01);
Abstract

The present teaching relates to online advertising. Bids directed to a display ad opportunity are received, where the display ad opportunity involves a user and an associated context and each bid includes a candidate advertisement. Auxiliary features are obtained for each bid based on a code generated by an autoencoder based on the bid and a predicted performance metric is determined for the candidate advertisement associated with the bid based on the auxiliary features associated with the bid. A winning advertisement is selected from candidate advertisements of the bids according to a ranking determined based on the respective predicted performance metrics of the candidate advertisements.

Find Patent Forward Citations

Shtoff, Alex. (2026). System and method for improving conversion rate prediction via self-supervised pretraining in online advertising (U.S. Patent No. 12694425). U.S. Patent and Trademark Office. https://idiyas.com/patent/badge/12694425

Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile

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