Using multi-party computation and k-anonymity techniques to protect confidential information

Abstract

This disclosure relates to protecting the confidential information of multiple entities using secure multi-party computation (MPC) and k-anonymity techniques. In some aspects, a method includes receiving, by a first MPC computing system from a client device, a content request including encrypted user group identifiers. Each encrypted user group identifier is encrypted using a first encryption key of a second MPC computing system. For each encrypted user group identifier, a request is transmitted to the second MPC computing system. The request includes the encrypted user group identifier. For each user group identifier that satisfies a k-anonymity, the first MPC computing system receives, from the second MPC computing system, a plaintext value of the user group identifier. The first MPC computing system transmits a selection parameter request to one or more platforms. The selection parameter request includes the plaintext value of the user group identifier.