The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jun. 02, 2026

Filed:

Dec. 23, 2021
Applicant:

Apple Inc., Cupertino, CA (US);

Inventors:

Brendan J. Scully, Cos Cob, CT (US);

Yang Liu, Sunnyvale, CA (US);

Alexander B. Oser, Minneapolis, MN (US);

Wilson W. Yin, Cupertino, CA (US);

Brandel C. Zachernuk, Sunnyvale, CA (US);

Maxime Montegnies, Alameda, CA (US);

Yiyao Nie, San Jose, CA (US);

Paul C. Hikiji, San Jose, CA (US);

Mark D. Laughlin, Santa Cruz, CA (US);

Weixuan Zhao, Santa Clara, CA (US);

Jaewoong Hwang, Sunnyvale, CA (US);

Wai Ki Chan, Mountain View, CA (US);

Assignee:

Apple Inc., Cupertino, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/0601 (2023.01); G06F 3/01 (2006.01); G06T 19/00 (2011.01); G06T 19/20 (2011.01); G06V 10/54 (2022.01);
U.S. Cl.
CPC ...
G06Q 30/0643 (2013.01); G06F 3/017 (2013.01); G06T 19/006 (2013.01); G06T 19/20 (2013.01); G06V 10/54 (2022.01); G06T 2219/2004 (2013.01); G06T 2219/2016 (2013.01);
Abstract

Methods for displaying a virtual shopping experiences provide for an efficient and intuitive user experience. In some embodiments, a computer-generated environment can include a virtual product display that includes one or more representations of products. In some embodiments, the computer-generated environment can include stations that provide additional information associated with a respective product. In some embodiments, a user is able to customize a respective product, for example, by selecting an accessory and dragging the accessory to a representation of the respective product. In some embodiments, a user is able to preview a product by placing a representation of the product on a representation of a portion of the user's body.


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