The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 19, 2026
Filed:
Mar. 06, 2024
Target Brands, Inc., Minneapolis, MN (US);
Chad Morgan, Portland, OR (US);
Anand Khanna, San Jose, CA (US);
Fan Zhang, Sewickley, PA (US);
Jialin Li, St. Louis Park, MN (US);
Kenneth Dombeck, Eden Prairie, MN (US);
Princewill Eneh, Eden Prairie, MN (US);
Chloe Villarente Favor, San Francisco, CA (US);
Jacob Portnoy, Rosemount, MN (US);
Christopher Johnson, Plymouth, MN (US);
Timothy Pekarna, Minneapolis, MN (US);
Janet Keel, Falcon Heights, MN (US);
Target Brands, Inc., Minneapolis, MN (US);
Abstract
The disclosed systems and methods provide a system for dynamically serving personalized content for presentation across computing devices of different guests in an online retail environment. A server system can: retrieve, from a data repository, a subset of predefined content stories having a predetermined activation status and guest purchase data for at least a portion of guests in the online retail environment, the guest purchase data indicating products each guest purchased, determine product embeddings for each story in the subset, each embedding indicating a product linked to the story, determine, based on applying a guest story similarity (GSS) model to the guest purchase data for each guest, a similarity score between the guest purchase data and the embeddings that indicates a likelihood the guest would purchase products embedded in the story, and serve a content story having a similarity score that satisfies one or more guest personalization criteria.