Dynamic user interface and machine learning tools for generating digital content and multivariate testing recommendations

Abstract

The present disclosure relates to systems, non-transitory computer-readable media, and methods that utilize a dynamic user interface and machine learning tools to generate data-driven digital content and multivariate testing recommendations for distributing digital content across computer networks. In particular, in one or more embodiments, the disclosed systems utilize machine learning models to generate digital recommendations at multiple development stages of digital communications that are targeted on particular performance metrics. For example, the disclosed systems utilize historical information and recipient profile data to generate recommendations for digital communication templates, fragment variants of content fragments, and content variants of digital content items. Ultimately, the disclosed systems generate multivariate testing recommendations incorporating selected fragment variants to intelligently narrow multivariate testing candidates and generate more meaningful and statistically significant multivariate testing results.