The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
May. 05, 2026

Filed:

Dec. 18, 2024
Applicant:

Pluto Inc., West Hollywood, CA (US);

Inventors:

Vibol C. Hou, Long Beach, CA (US);

Spencer Adam Shanson, Menlo Park, CA (US);

Pavlo Kalymkov Vasilievich, Kharkiv Oblast, UA;

Jonathan Michael Jesperson, West Hollywood, CA (US);

Adrian Chiu, West Hollywood, CA (US);

Steven Ernest Riedl, Atlanta, GA (US);

Upendra Mohan Sharma, West Hollywood, CA (US);

Dinh Khang Duong, Union City, NJ (US);

Clayton Andrew Marshall, Culver City, CA (US);

Assignee:

Pluto Inc., West Hollywood, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/25 (2011.01); H04N 21/24 (2011.01); H04N 21/2668 (2011.01);
U.S. Cl.
CPC ...
H04N 21/251 (2013.01); H04N 21/2407 (2013.01); H04N 21/2668 (2013.01);
Abstract

A prediction model is generated for a user using data regarding how the user responded to different positionings of items of ancillary content. The prediction model is used to determine respective positionings of a plurality of items of ancillary content. The items of ancillary content are streamed to and displayed by a user device as interstitial content using the determined respective positionings. Frames of an item of primary content may be analyzed to identify appropriate interstitial insertion points and to generate labels. The labels may be utilized by a remote system to select and stream interstitial content for the insertion points. The user's location may be determined and used to determine a maximum amount of ancillary content for a corresponding time period. Different amounts of ancillary content for a given time period may be provided to different users based on a registration state.


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