Predicting marketing outcomes using contrastive learning

Abstract

Techniques for predicting marketing outcomes using contrastive learning are disclosed, including: obtaining historical marketing messages; obtaining historical open rates associated respectively with the historical marketing messages; based on the historical marketing messages, generating latent space representations associated respectively with the historical marketing messages; based on the latent space representations and respective contents of the historical marketing messages, training a first machine learning model to map contents of marketing messages to corresponding latent space representations of the marketing messages; based at least on the latent space representations and the historical open rates, training a second machine learning model to map latent space representations of marketing messages to predicted open rates of the marketing messages.