The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 28, 2026
Filed:
Feb. 09, 2016
Comcast Cable Communications, Llc, Philadelphia, PA (US);
John Riviello, Mount Laurel, NJ (US);
Trevor Menagh, Seattle, WA (US);
Eric Schrag, Wilmington, DE (US);
Michael Bevilacqua-Linn, Philadelphia, PA (US);
Peter Cline, Philadelphia, PA (US);
Comcast Cable Communications, LLC, Philadelphia, PA (US);
Abstract
Methods, systems, computer-readable media, and apparatuses for providing responsive advertisements are described herein. In some embodiments, a computing device may send a presentation including multiple advertisements to a user device. The computing device may receive an indication that an advertisement has been overlaid by a window and may, in response, determine to resize or relocation the advertisement. The computing device may determine impression credit for the advertisement based on a display duration for the advertisement prior to being overlaid by the window and a display duration for the resized or relocated advertisement while not being overlaid by any window.