The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Apr. 28, 2026

Filed:

Oct. 28, 2021
Applicant:

Google Llc, Mountain View, CA (US);

Inventors:

Yi Qiao, San Jose, CA (US);

Arne Mauser, Los Altos Hills, CA (US);

Chao Wang, Santa Clara, CA (US);

Yizhong Liang, Sunnyvale, CA (US);

Wei Huang, Kirkland, WA (US);

Assignee:

Google LLC, Mountain View, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06N 20/00 (2019.01);
U.S. Cl.
CPC ...
G06N 20/00 (2019.01);
Abstract

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for training and using machine learning models. In some aspects, a method includes identifying a first set of data for users of multiple user groups. For each user, a first party user identifier is obtained that identifies the individual user to a first party content provider. A second set of data describing activity of the user with respect to content of the first party content provider is identified. For each user, a contextual analysis of the first set and the second set of data is performed to generate one or more labels indicating user interest. A training dataset is generated based on the first set and the second set of data and a label. The training dataset is then used to train one or more machine learning models to predict user interest.


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