The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Apr. 21, 2026

Filed:

Nov. 08, 2022
Applicant:

Roku, Inc., San Jose, CA (US);

Inventors:

Fei Xiao, San Jose, CA (US);

Abhishek Bambha, Burlingame, CA (US);

Nam Vo, San Jose, CA (US);

Pulkit Aggarwal, San Jose, CA (US);

Rohit Mahto, San Jose, CA (US);

Assignee:

Roku, Inc., San Jose, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/466 (2011.01); H04N 21/258 (2011.01); H04N 21/482 (2011.01);
U.S. Cl.
CPC ...
H04N 21/4668 (2013.01); H04N 21/25883 (2013.01); H04N 21/4826 (2013.01);
Abstract

Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content acquisition recommendation system to generating a set of candidate content assets, generate embeddings and popularity score estimates for the set of candidate content assets, aggregate the set of candidate content assets with a set of existing content assets to generate a simulation set of content assets, determine a target set of users for the simulation set of content assets, generate, for at least a portion of the target set of users and based on a trained machine learning model, a result set of recommended content assets, determining an impact of the candidate content assets located in the result set of recommended content assets and generate a proposal for an acquisition of candidate content assets.


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