The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Apr. 21, 2026

Filed:

Aug. 03, 2016
Applicant:

Oath Inc., Dulles, VA (US);

Inventors:

Jeff Wilson, Ashburn, VA (US);

David Savage, Arlington, VA (US);

Assignee:

Yahoo Ad Tech LLC, New York, NY (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/0273 (2023.01); G06Q 30/0251 (2023.01);
U.S. Cl.
CPC ...
G06Q 30/0275 (2013.01); G06Q 30/0269 (2013.01);
Abstract

Embodiments of the present invention are directed to detecting misuse of contextual data, such as user data. In accordance with some embodiments of the present invention, artificial contextual data is created for artificial users and is, thereafter, provided to a bidder(s). Based on reception of artificial contextual data, bidders can place bids for presentation of advertisements. Bids placed by bidders receiving such artificial context data can be collected and analyzed. When bids appear to be atypically increased or decreased based on the artificial contextual data, a determination can be made that the bidder retains and/or misuses contextual data, such as user data.


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