The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 21, 2026
Filed:
Jan. 19, 2024
Determining user eligibility for content item presentation based on multiple objective-based metrics
Maplebear Inc., San Francisco, CA (US);
Tilman Drerup, Palo Alto, CA (US);
Levi Boxell, Brownsburg, IN (US);
Rishikesh Yardi, Seattle, WA (US);
Maplebear Inc., San Francisco, CA (US);
Abstract
An online system sends content items for display to client devices associated with users and detects actions associated with the content items performed by the users. The system accesses and applies machine-learning models to predict metrics for a set of users and generates a set of optimal values for the set of users based on the metrics, one or more objectives, and a set of constraints, in which each optimal value indicates whether a user is eligible to be presented with a content item. Responsive to identifying an opportunity to present the content item to a user of the set of users, the system determines whether the user is eligible to be presented with the content item based on an optimal value determined for the user and sends the content item for display to a client device associated with the user if the user is eligible.