The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 14, 2026
Filed:
Jul. 22, 2024
Applicant:
Tatari, Inc., San Francisco, CA (US);
Inventors:
Thomas Alexander Hogan, Brooklyn, NY (US);
Timothy Davies Morton, Pasadena, CA (US);
Jaeyeong Kim, Richmond, CA (US);
Michael D. Swinson, Los Angeles, CA (US);
Assignee:
Tatari, Inc., San Francisco, CA (US);
Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
H04N 21/234 (2011.01); H04N 21/24 (2011.01); H04N 21/25 (2011.01); H04N 21/431 (2011.01); H04N 21/433 (2011.01); H04N 21/44 (2011.01); H04N 21/442 (2011.01); H04N 21/45 (2011.01); H04N 21/466 (2011.01); H04N 21/475 (2011.01); H04N 21/81 (2011.01);
U.S. Cl.
CPC ...
H04N 21/812 (2013.01);
Abstract
Media plan generation systems and methods for TV advertising are disclosed. Embodiments of these systems and methods are adapted to generate a media plan comprising a core plan and a test plan. The core plan may be produced based on historical models regarding historical performance of an entity's media while the test plan may be produced based on a predictive model of media performance.