Electronic categorization of sub-users of a database for receiving an electronic action

Abstract

Apparatuses, methods, and systems for electronic categorization of sub-users of a database for receiving an electronic action are disclosed. One method includes receiving a segmentation description from a user of a user server, retrieving user data from the database, translating the segmentation description to a standardized segmentation system vernacular based on the segmentation description and the retrieved user data, identifying a set of individual criteria contained within the standardized segmentation description vernacular mapped to variable names, expressing the standardized segmentation system vernacular as a logical statement in terms of the variable names, parsing each individual criteria of the set of individual criteria against sub-user data of the database in parallel yielding a representation of each criteria, identifying sub-users of a segment by logically combine the representation of each criteria according to the logical statement, and performing an electronic action directed to the sub-users identified by the segment.