The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 31, 2026
Filed:
Feb. 23, 2023
Constructor Technology Ag, Schaffhausen, CH;
Constructor Education and Research Genossenschaft, Schaffhausen, CH;
Andrei Boiarov, Sofia, BG;
Ilya Shimchik, Istanbul, TR;
Nikita Firsakov, Istanbul, TR;
Pavlo Bredikhin, Kharkov, UA;
Sergey Ulasen, Singapore, SG;
Serg Bell, Singapore, SG;
Stanislav Protasov, Singapore, SG;
Nikolay Dobrovolskiy, Sofia, BG;
Nikita Tkachev, Sofia, BG;
Constructor Technology AG, Schaffhausen, CH;
Constructor Education and Research Genossenschaft, Schaffhausen, CH;
Abstract
A system and a method for performing brand detection and brand analysis in a video are disclosed herein. The method comprises receiving the video for performing the brand detection thereon; splitting the video for obtaining input video frames; performing an open set detection on the input video frames to compute instances of detecting brand media; determining an exact square region in which the brand media is occupied within the input video frame; resolving a scene understanding task in the input video frame; detecting crucial moments in the video; identifying an area on the input frame where a user's attention is focused to provide user focus index; generating heat maps using the detection of crucial moments and user focus index; and combining above inputs from the brand detection and the scene understanding into the heat maps for all the input video frames of the video for computing a brand advertising rate.