The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Mar. 17, 2026

Filed:

Jun. 14, 2024
Applicant:

Roku, Inc., San Jose, CA (US);

Inventors:

Alexander P. Hill, Danville, CA (US);

Snehal Karia, Fremont, CA (US);

Assignee:

Roku, Inc., San Jose, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/458 (2011.01); H04N 21/45 (2011.01); H04N 21/466 (2011.01); H04N 21/475 (2011.01);
U.S. Cl.
CPC ...
H04N 21/458 (2013.01); H04N 21/4532 (2013.01); H04N 21/466 (2013.01); H04N 21/4755 (2013.01);
Abstract

Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for processing, understanding, and defining media content. An example process can include receiving, from a media device, a user input indicative of a preferred level of exposure to targeted media content; configuring, based on the user input, one or more playback settings associated with a media content item to accommodate a customized amount of the targeted media content during playback of the media content item; and sending, to the media device, the media content item and the customized amount of the targeted media content.


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