The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 17, 2026
Filed:
Jun. 30, 2021
Zeta Global Corp, New York, NY (US);
Zachary D Jones, Atlata, GA (US);
Danny Portman, Atlanta, GA (US);
Zeta Global Corp., New York, NY (US);
Abstract
A system for selecting an expanded audience comprising: a seed audience; an elastic profile store comprising a plurality of consumer profiles each of the consumer profiles comprising a consumer identifier and consumer characteristics wherein the seed audience is matched in the elastic profile store to select a plurality of seed profiles and at least one candidate profile; at least one encoder engine to encode the seed profiles and the candidate profile to output a plurality of encoded seed profiles and an encoded candidate profile; an aggregator engine to receive the encoded seed profiles to determine similar characteristics; a matching engine to match characteristics from the encoded candidate profile with the characteristics from the encoded seed profiles; a threshold engine to determine whether the encoded candidate profile has sufficient similarity to the encoded seed profiles; and in response to a determination by the threshold engine to keep the candidate profile, inclusion of the candidate user id in an expanded audience.